FOCUS and STORY

What you need to win in a distracted world

Bonner Brand Advisors is a marketing consultancy that helps brands grow and thrive by strategically identifying what to focus on and how to define and tell their stories. In a world full of distraction, Focus and Story are essential if you want to stand out and stand a chance.

Focus

The heart of the matter. Paying maximum attention to the things that matter to your bottom line, the hearts of your consumers, and the success of your team. Some people call it Strategy.

Story

The narrative you want the world to believe about your brand and how it will make their lives better. How to create, partner, and distribute that narrative in all the ways that matter to your audience.

Being boring is expensive, I’ll help you avoid that trap.

The chart below shows share growth per unit of media investment. Being boring requires 6x the investment to achieve the same level of growth.

Source: IPA Effectiveness Database 1995-2022 Peter Field

BBA’s 3 Culture Approach

Focus and Story requires understanding who you are, what your customers want, and what your team is set up to deliver.

BBA’s Narrative Comms Planning Approach

Your brand is a series of stories, your approach to planning should help you unleash the most powerful ones.